PolyUp Branding & Character Design

Brand identity, characters, backgrounds, emojis, stickers, and animations for the amazing learning app PolyUp!

Project Goals:

• Establish a unique and recognizable brand identity that caters to two different user groups; kids and teachers.
• Build a brand identity that is trusted by parents and teachers.
• Enhance visual consistency and current logo.
• Support the brand’s storytelling elements

Color

PolyUp is a platform where kids from around the world gather to play, learn, and inspire.

As a platform targeting children, a key aspect of the strategy is to provide a visually engaging experience through the use of fun and vibrant colors. Fruit was used to identify different colors. Each color was thoughtfully selected and applied to specific components within the product ecosystem, creating a cohesive and easily identifiable visual language for the young audience.

Icons and Emojis

500+ custom icons and emojis were created to accommodate the growing needs of the game platform. The primary use of the icons is user interfaces and discord server customer icons.

Animation

One of many videos created for different campaigns

Stickers and mini illustrations

see more at Behance…